I've listened to 'The Secret Sauce' about Sabina....a bra business! It could sound a bit awkward at first particularly from Khun Ken who did the interview. Yet, it turned out to be one wonderful episode that I enjoyed with some good learning ka.
Sabina turned itself from being an OEM to develop its own brand known nationally and internationally after having studied to see how the latter would benefit much more from looking at the markets differently and boldly, using more market surveys, reading spreadsheets, becoming more innovative, training people to have multi-skills, reducing production steps from about 40- 28, etc.
The one I like best is about 'Croissant and Muffin' story, told by Khun Bunchai Punturaumporn, Chairman of Board Management, Chief Executive officer, Sabina Public Company Limited.
He said one evening at a coffee shop when he and his team noticed that only one croissant and 8 muffins were left while a few only wanted to have croissants. Even when after 6 pm, the muffins would be sold at 50% off and all were sold, it wasn't the right strategy to do.
This was how he looked at it in my own words and thinking ka:
- Data and information are key to get when we know what to collect and how to utilize it -- our weakness in higher education.
- When the products are all sold out, it doesn't mean what we've done works successfully-- all students have graduated doesn't mean we've taught them well.
- We must learn more about what customers really need and supply enough to meet their wishes-- have we guided our students for them to know what they should be aware of from knowing their own selves and needs?
- People at the front lines have to observe what's actually happened and know how to help analyze key issues for further improvement-- our support staff can play a key role when they're empowered and equipped with the right tools (mindsets included)!
I added this one below from the interview ka.
- Preference/taste of people changes overtime so surveys, discussions with customers, and learning about our own positioning, etc. must be conducted -- our higher education circle has done enough of what must be done mai ka?
How do you like this story ka?
Happy weekend ka.
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