Dear all, the last article to share this time is about vision and leadership ka. It's entitled, 'Building Your Company's Vision 'by James C. Collins and Jerry I. Porras, summarized from the Harvard Business Review, September-October 1996.
- Two components for lasting vision
- Core ideology
- Envisioned future
- Core ideology: the enduring character of an organization
- Core values
- Guiding principles by which a company navigates
- ‘Quality’ is not considered core value but stays in the strategy
- Finding core value by asking individual staff questions such as “Can you envision them being as valid for you 100 years from now as they are today?”
- Core purpose
- The organization’s reason for being (to guide and inspire) ...beyond just making money (the underlying drives come largely from a desire to do something else of value e.g. produce, service)
- Examples of core purpose
- 3M: To solve unsolved problems innovatively
- Wal-Mart: To give ordinary folk for chance to buy the same thing as rich people
- Walt Disney: To make people happy
- Finding core purpose by asking “Why is that important?” five times to frame the company’s work in a more meaningful way
- Company need to have a clear understanding of their purpose in order to make work meaningful and thereby attract, motivate, and retain outstanding people
- Core ideology cannot be changed. With a clear core ideology, a company can freely change anything that is not part of it (if it’s not core, change it!)
- Envision future: long-term plan plus vivid description of what it will be to achieve the goal
- Ambitious plan typically requiring 10-30 year’s work to complete
- The goal itself should be easy to grasp-so compelling in its own right -that could be said 100 different ways yet be easily understood by everyone
- Vivid descriptions of plan
- Visions translated into picture, an image that people can carry around in their heads.
The basic dynamic of visionary companies is to preserve the core and stimulate progress. It is vision that provides the context.
We often discuss vision required from leaders. Yet, the understanding about the significance and how it's considered isn't fully made clear so I hope this article helps.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น