Hello all! Happy with the long weekend na ka!
I like a podcast program produced by Khun Rawit Hanutsaha, sharing key points and his thoughts about a book entitled, 'The Paradox of Choice' by Barry Schwartz, inspired by Sheena S. Iyengar and Mark Lepper on, 'When Choice is Demotivating: Can One Desire Too Much of a Good Thing?', 2000 (https://faculty.washington.edu/jdb/345/345%20Articles/Iyengar%20%26%20Lepper%20(2000).pdf).
Wikipedia has summarized by Barry Schwartz as follows ka:
'Autonomy and freedom of choice are critical to our well being, and choice is critical to freedom and autonomy. Nonetheless, though modern Americans have more choice than any group of people ever has before, and thus, presumably, more freedom and autonomy, we don't seem to be benefiting from it psychologically.'
When checking ChatGPT, here's the response ka:
In essence, "The Paradox of Choice" highlights the need for a balance between having choices and avoiding excessive decision fatigue. By understanding the psychological effects of choice overload, individuals can navigate decision-making in a more mindful and satisfying way.
Which do you like ka?
Khun Rawit's episode and the two summaries led me to think of what I experienced back to the time when I was with Fulbright to deal with our young American grantees ka. Then, whatever we wanted to offer, we had to think of several options for them to feel empowered to make their decisions. I see more younger Thais favor it this way as time goes by. Several options, not too many, are good ka!
Anyway, the choice issue isn't simply about the numbers ka. Americans have been given far too many choices like 160 shampoo/conditioner and 185 brands of cookies in a smaller US supermarket. Yet, the fact is that too many choices take up so much of our time that we would get 'decision fatigue' and feel less satisfied. Moreover, with too many choices, there's a tendency for people not to choose anything after all, even that particular project/product could benefit them.
'More is less' has become more practical to the point that the decision fatigue could see some premium new business models like Omakase -- fine dining from the Chef's choice instead....no decision is needed loei ka!?!
I'm using ChatGPT's answer with my own about strategies for coping with the paradox of choice, to read: limit choices, be satisfied with what we've chosen even it may not be the best, decide what will minimize regrets in the long run, be mindful of expectations, and focus what’s important to us.
With the help, my egroup messages will be much easier to write, not to be taken over ka!
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