Hello all! Hope your weekend was a relaxing one ka.
For these two Tuesdays, the Learn Plern Plern podcast discusses the topic of 'Soft Power', which is so very interesting and different from its definition and the real-life usage ka.
Our first guest is Assistant Prof. Pranee Thiparat (a Fulbright alumna ka!) a true scholar who never gets scared of 'ท้วร์ลง' (bombarded by social media comments). She shares Joseph Nye's definition, which reads, 'power (of a nation, state, alliance, etc.) deriving from economic and cultural influence, rather than coercion or military strength', as part of public diplomacy.
She thinks our society has been using it without much understanding, e.g. when Lisa Blackpink ate mango and sticky rice, Thais would say it was soft power. The key term to cite it as 'soft power' is when another country's ideology or values are ADOPTED by the targeted group/country, thinking of the values on democracy and human rights ka.
It's possible for us not to use 'Soft Power' too strictly as defined....yet, it should mean a positive attitude toward one's country or some ways of life, not just little things that may stay on for only once or even for a short period of time for people to run after the 'trend'.
Knowing that countries tend to use entertainment as a 'soft power tool', I invited my student/star, Thanongsak Supasup, to be our second guest, broadcast tomorrow ka. He's a realist to point out that the use of entertainment business is fine. Yet, much more cooperation and support are needed continuously. The Government and the private sector have to be serious while the producers need to cross the survival line and not be too profit-oriented. On the other end, quite a number of Thai consumers enjoy far too much into some undesirable scenes especially physical violence ka.
He himself tries with only a little success to touch on the scripts. In any way, he thinks of himself as a presenter to offer some beneficial aspects of life to his community, particularly, running (and his inspirational talks). I'd consider it a soft power side na ka.
My own summary for 'Soft Power' is to put it into 3 categories ka:
1. Joseph Nye's definition to persuade people to adopt values without force (basically by superpowers who also stress on their national interests)
2. The less strict sense to mean a positive attitude toward one country's culture or ways of living to follow the practices in their cultures....respective governments have to be strategic (what strengths to present and how) with funding and synergy (plus image) to push through
3. Introducing some good practices in life for others to gradually follow for well-being
Sure hope our listeners find the two shows helpful to their daily lives/work ka.
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